Most businesses with dedicated marketing teams understand how publishing content on their site increases traffic and builds brand awareness. However, writing and publishing consistent, unique content is no easy feat for busy teams. If you don’t prioritize it — or if you only have a few minutes a day to spend on it — you won’t see the results you want.
Outsourcing your content creation — hiring an agency or freelancer to brainstorm, write, edit, and produce your content — may be the best solution for your team when attempting to scale your efforts. After all, 84% of B2B businesses and 55% of B2C companies outsource their content marketing activities.
In this blog post, we’ll discuss:
- Why outsourced content may benefit a business more than an in-house team of writers.
- How outsourcing content strategy saves your company resources.
- How to meet your business goals through an outsourced content strategy.
1. Save time and money
While businesses believe the best way to get high-quality content creation is through hiring an in-house writer, a recent report from the Society for Human Resource Management shows how expensive in-house writers are: the cost of hiring an in-house writer averages around $7,221 per month. Businesses can save money without sacrificing quality by hiring a freelancer or an editorial agency on an as-needed basis.
Not sure if outsourcing your content is worth the investment? Work with the agency or freelancer in question to create a content strategy within your budget that meets your business goals. Often, business owners will find they spend less on outsourcing than they would for an in-house writer’s salary.
Outsourcing content strategy to someone with expertise in your industry allows you to shift the time spent on building content calendars and writing blog posts to focus on strategy and other business needs. And, you still reap the benefits of a thoroughly-planned content marketing strategy.
Related article: What Does a Content Marketing Agency Do?
2. Improve brand awareness
Whether your goal is to increase your web traffic, conversions, or market share, your chances of ranking well in organic search results improve with the more content you publish.
Getting those high rankings takes time and consistency. Our SEO specialist Katti always says “SEO is a marathon, not a sprint.” Businesses must publish high-quality, SEO-optimized long-form content on a regular basis to carry out an SEO strategy that brings results.
Churning out 2000-word articles is a big ask for teams without time or SEO expertise. Outsourcing content strategy work ensures your brand stays competitive in the marketplace without putting a heavy strain on your team.
3. Maintain a consistent brand voice
If you don’t have the time or energy to be consistent in posting blog articles, outsource content marketing to an agency with the bandwidth and knowledge to accomplish your marketing goals and establish your brand voice in the marketplace.
Freelance writers and content marketing agencies know how to write SEO-friendly content that makes a connection with your audience. They can also help your business establish a consistent voice with a brand style guide — which provides a set of instructions of consistent language and grammar for anyone producing content on your behalf.
4. Leverage new creative perspectives
Outsourcing content strategy to an agency or freelance writers affords new perspectives on your business’s unique selling point, how to resonate with your audience, and more.
The best partners’ value lies in more than content creation. Their vast industry knowledge makes them creative problem solvers who can identify unique ways to communicate a complex idea, fix an issue, or inform a marketing decision based on data.
5. Meet your business goals
Outsourcing content strategy pays dividends solely based on the team’s time saved. Instead of slugging through a content calendar, your team can focus on their main job functions to pursue client business and strategize your next campaign. It’s a win-win.
With outsourced content creation, you’ll reclaim time and resources, enhance your content marketing strategy, and create a pool of valuable leads to leverage later into conversions.
Lightning Media Partners offers brands the ability to scale content marketing efforts with years of experience, SEO research, and highly-trained U.S.-based writers. Check out our content marketing packages or contact us for more details.
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