Lightning Media Partners Blog
If you’re new to digital marketing, the language can be overwhelming. To help, we’ve defined 15 of our most commonly-used marketing terms.
Not sure if content marketing is really worth it? Here are 10 great reasons to devote time and energy to content production.
When you publish more content on your blog or website, you can increase traffic, brand awareness, sales, and credibility.
In this Q&A with our full-time Content Manager, Sammi Caramela shares insights on her career so far and her vision for her professional future.
Lightning Media Partners creates content for a diverse group of clients. Here are five important content marketing lessons we’ve learned along the way.
Not sure how to approach your social media marketing strategy? Here’s the process we follow for ourselves and our clients.
Inclusive marketing matters if you want to reach a diverse audience. Here’s how to make people of all backgrounds feel welcome by your brand.
A social media expert can engage your current customers and attract new ones. Here are seven essential traits to look for in your social media manager.
Crisis marketing can be tricky, especially through ongoing situations. Here are 3 steps small businesses can take to successfully navigate challenging times.
In times of crisis, the pressure to contribute your brand’s voice can be overwhelming. Here are some tips for managing social media successfully.
Whether you’re pursuing a second job in a new field or looking to change directions entirely, remember: your career can be more than one thing.
“I’m a fraud.” “What if my accomplishments were just due to ‘good luck?’” “I don’t deserve the recognition I’ve been given for my accomplishments.” Welcome to the inner dialogue of one experiencing impostor syndrome – also known as impostor phenomenon, fraud syndrome or
Many of us are working from home because of the COVID-19 pandemic, which means many people are learning how to work from home full time for the first time. While the lack of morning preparation, a commute, and face time with co-workers who
In the midst of the global COVID-19 pandemic, we’re all facing uncertainty. However, now more than ever, it’s crucial that we don’t give up.
Self doubt often comes with the territory of running a business. Here are five ways to combat that doubt and build your confidence.
Building a social media following doesn’t happen overnight. It takes consistent effort and time to see growth and engagement on your accounts.
The average blog post length is growing every year. However, your ideal word count depends on your business goals.
Even if you’re not a designer by trade, you can still create eye-catching graphics using these 6 beginner-friendly graphic design tools.
How can you tell which social media channels are best for your particular brand? Here’s a quick guide to choosing your ideal social media platforms.
You may have heard of PPC management, but what does a pay-per-click ad campaign truly entail? Here’s what you need to know before your first campaign.