Lightning Media Partners Blog
Hiring a Social Media Manager? 7 Important Traits to Look For
A social media expert can engage your current customers and attract new ones. Here are seven essential traits to look for in your social media manager.
9 Expert Tips for Driving Instagram Engagement
Want to boost your Instagram engagement? We asked social media experts to share their best tips for building connections with your audience.
Marketing Through Ongoing Times of Crisis: 3 Steps for Success
Crisis marketing can be tricky, especially through ongoing situations. Here are 3 steps small businesses can take to successfully navigate challenging times.
5 Tips for Managing Social Media During Challenging Times
In times of crisis, the pressure to contribute your brand’s voice can be overwhelming. Here are some tips for managing social media successfully.
Embrace Your Path(s): How to Pursue Multiple Careers at Once
Whether you’re pursuing a second job in a new field or looking to change directions entirely, remember: your career can be more than one thing.
5 Ways to Make Peace with Impostor Syndrome
“I’m a fraud.” “What if my accomplishments were just due to ‘good luck?’” “I don’t deserve the recognition I’ve been given for my accomplishments.” Welcome to the inner dialogue of one experiencing impostor syndrome – also known as impostor phenomenon, fraud syndrome or
6 Spotify Playlists for Being Productive at Home
Many of us are working from home because of the COVID-19 pandemic, which means many people are learning how to work from home full time for the first time. While the lack of morning preparation, a commute, and face time with co-workers who
How to Develop Your Thought Leadership Platform
A well-executed thought leadership strategy can help you establish credibility in your industry and build valuable connections with future clients.
Maintaining Your Business, Despite the Uncertainty
In the midst of the global COVID-19 pandemic, we’re all facing uncertainty. However, now more than ever, it’s crucial that we don’t give up.
Managing Mental Health While Working from Home
While remote work has its advantages, it can also negatively impact your mental health. Here are some tips for maintaining wellness while working from home.
5 Tips for Overcoming Self Doubt as an Entrepreneur
Self doubt often comes with the territory of running a business. Here are five ways to combat that doubt and build your confidence.
Slow and Steady: Why It Takes Time to Build a Social Media Following
Building a social media following doesn’t happen overnight. It takes consistent effort and time to see growth and engagement on your accounts.
Digital Marketing Dictionary: 10 Buzzwords Defined
Digital marketing has its own language, which can be confusing if you don’t have a background in the field. We define 10 buzzwords in layperson’s terms.
What is the Ideal Word Count for My Business Blog?
The average blog post length is growing every year. However, your ideal word count depends on your business goals.
6 Effective Graphic Design Tools for Non-Designers
Even if you’re not a designer by trade, you can still create eye-catching graphics using these 6 beginner-friendly graphic design tools.
You Published a Blog — Now What?
Once you publish content, you need to share it so your audience can find it. Here are some tips to help you promote your blog post on other channels.
10 Best Practices for Instagram Marketing
Want to make the most of your social media marketing efforts? Follow these 10 best practices for Instagram business users.
How to Choose the Right Social Media Platforms for Your Business
How can you tell which social media channels are best for your particular brand? Here’s a quick guide to choosing your ideal social media platforms.
What Does a Content Marketing Agency Do?
Ever wonder what a content marketing agency does? Here are just a few of the marketing services an agency can provide for your business.
PPC Management: What You Need to Know About Pay-Per-Click Campaigns
You may have heard of PPC management, but what does a pay-per-click ad campaign truly entail? Here’s what you need to know before your first campaign.
5 Things Content Marketing Can Do for Your Business
Not sure if content marketing is really worth it? Here are five great reasons to devote time and energy to content production.
8 Tools to Help With Your Keyword Research
Search engine optimization (SEO) is important for any website. Here are some of our favorite keyword research tools that we use for ourselves and clients.
6 Canva Tips to Improve Your DIY Marketing Visuals
Canva is an accessible tool for creating engaging and professional-looking graphics. Here are 6 Canva tips to take your DIY marketing visuals to the next level.
How We Approach Our Social Media Marketing Strategy
Not sure how to approach your social media marketing strategy? Here’s the process we follow for ourselves and our clients.
How to Build a Content Calendar
Every good content marketing strategy starts with a well-planned content calendar. Here’s how to build a content calendar from scratch.
5 Good Reasons to Outsource Your Social Media Management
If you don’t have the time to devote to your business’s social media presence, here are a few good reasons to outsource your social media management.
What Is Content Marketing?
Content marketing is the ultimate form of advertising in today’s consumer-focused world. Learn what it is and how it can help your business thrive.