Lightning Media Partners Blog
How to Choose the Right Social Media Platforms for Your Business
How can you tell which social media channels are best for your particular brand? Here’s a quick guide to choosing your ideal social media platforms.
What Does a Content Marketing Agency Do?
Ever wonder what a content marketing agency does? Here are just a few of the marketing services an agency can provide for your business.
PPC Management: What You Need to Know About Pay-Per-Click Campaigns
You may have heard of PPC management, but what does a pay-per-click ad campaign truly entail? Here’s what you need to know before your first campaign.
8 Expert Tips for Driving Instagram Engagement
Want to boost your Instagram engagement? We asked social media experts to share their best tips for building connections with your audience.
5 Things Content Marketing Can Do for Your Business
Not sure if content marketing is really worth it? Here are five great reasons to devote time and energy to content production.
8 Tools to Help With Your Keyword Research
Search engine optimization (SEO) is important for any website. Here are some of our favorite keyword research tools that we use for ourselves and clients.
6 Canva Tips to Improve Your DIY Marketing Visuals
Canva is an accessible tool for creating engaging and professional-looking graphics. Here are 6 Canva tips to take your DIY marketing visuals to the next level.
How We Approach Our Social Media Marketing Strategy
Not sure how to approach your social media marketing strategy? Here’s the process we follow for ourselves and our clients.
How to Build a Content Calendar
Every good content marketing strategy starts with a well-planned content calendar. Here’s how to build a content calendar from scratch.