Discover the definitions of white hat and black hat SEO, how to avoid black hat SEO, and tips to practice white hat SEO in content marketing.
Not sure how effective your content marketing strategy is? We'll help break down the steps you need to track KPIs and improve your campaigns.
Learn the definition of content marketing, why it matters, and its benefits to building a successful business.
Digital publishing companies require a unique approach to SEO. Discover our top SEO tips for digital publishing companies.
If you don't have the time to devote to your business's content creation, discover a few good reasons to outsource your content strategy.
Discover the essential content marketing tech stack for digital publishing professionals.
Once you publish content, you need to share it so your audience can find it. Here are some tips to help you promote your blog post on other channels.
You may have heard of PPC management, but what does a pay-per-click ad campaign truly entail? Here's what you need to know before your first campaign.
Ever wonder how some brands create such effortless messages that captivate millions? It’s not as easy as it looks, but you can learn how to do it for your brand.
Tax season introduces unique considerations for businesses with remote teams. Discover tips and tricks for managing payroll taxes for remote employees.
Volume content marketing can seem overwhelming, but pays dividends once established. Learn what volume content marketing is and how to do it successfully.
The process of business writing differs for every company. Find out how our content marketing agency’s unique process achieves results.
Could AI bots replace human copywriters? Here’s what you need to know about the future of AI in digital publishing.
In honor of Freelance Appreciation Week, we shared how our freelancers have positively impacted Lightning Media Partners.
Prioritizing the content to create can be difficult, but it’s not impossible. Here’s a guided exercise to help find the best content to create.
If you want to scale your content creation without hiring an employee, a freelance writer can help. Here’s how to budget for freelancers in business.
The average blog post length is growing every year. However, your ideal word count depends on your business goals.
On our fourth business anniversary, we reflect on the journey so far and what content marketing lessons we’ve learned along the way.
Learn all about LMP’s newest staff writer, Miranda, as she reflects on her professional journey and life experiences thus far.
Boost your search engine rankings by using an SEO audit to identify places where your website can be improved.
Here are seven reasons why your business may benefit from hiring a content marketing agency.
With the right strategies and tools in place, you can build a productive and highly-engaged remote workforce. Here’s how to help your remote employees thrive.
In every industry, there are some companies or businesses that just seem too good to be true to potential employees. While the hope is that the organization really is that awesome, there are situations where a flashy, outwardly-advertised culture masks a toxic work environment.
If you’re a business owner with a website, you already know the importance of having a strong web presence. Still, 28% of small …
Here are five content marketing trends that business owners need to know to drive sales, boost followers, and engage their audience.
Learn the best free and paid keyword research tools that can upgrade your on-page SEO content strategy.
Hiring the right editor for your company can make or break your editorial department. These 6 tips will help you find the best talent for your team.
Discover why SEO matters and why it’s an important part of the marketing mix for organizations, especially small businesses.
Considering outsourcing your content to freelance content writers? Here are some best practices for freelance management.
Searching for a social media manager to assist you across your social platforms? Check out these 7 traits to look for.
Interested in launching a holiday marketing campaign this year? Here’s how to get started.
Charity initiatives are an integral part of remote work culture. Here’s how our remote team participates in charity programs together.
Remote work environments come with their own set of challenges. Here's what we've learned about building a company culture remotely.
The founders of Lightning Media Partners share some entrepreneurship lessons they’ve learned from starting and running their own business together.
There are a number of benefits to investing in SEO. Here’s how to get started with a DIY SEO strategy for your small business.
Here are insights from the Lightning Media Partners team on how to better market your small business online.
Every good content marketing strategy starts with a well-planned content calendar. Here's how to build a content calendar from scratch.
Delving into content marketing for the first time? Here are some tips for a successful start.
A well-executed thought leadership strategy can help you establish credibility in your industry and build valuable connections with future clients.
Looking for quick, actionable SEO tactics you can do in an afternoon? Here are 10 ideas to get you started.
Get to know the founders of Lightning Media Partners, Nicole and Sean, better in this Q&A.
Building a social media following doesn't happen overnight. It takes consistent effort and time to see growth and engagement on your accounts.
Ever wonder what a content marketing agency does? Here are just a few of the marketing services an agency can provide for your business.
Get to know more about our staff writer Danielle in her Q&A! Here, she discusses balancing two careers and helping others communicate better.
Get to know more about our marketing assistant, Helen Eckhard, in this in-depth Q&A.
In this Q&A with our SEO specialist, Katarina "Katti" Betterton shares insights on her career and her vision for her professional future.
Want to scale your content marketing? Here’s how to determine whether you need an internal content team or a content marketing agency.
Content marketing informs audiences while social media reaches new eyes. Here’s how content marketing and social media go hand-in-hand.
Emily Rosman is LMP's Editorial Assistant who helps us manage our internal and external workflows. Get to know her in this Q&A.
In this Q&A with our Assistant Managing Editor, Sammi Caramela shares insights on her career and her vision for her professional future.
In need of direction when it comes to managing your brand’s social media presence? We have social media management tips to help.
Whether you work in an office with coworkers or from your home office with pets, these work Spotify playlists can help keep you motivated throughout the day.
In 2021, we narrowed our focus and rebranded ourselves as a go-to content creation agency for digital publishers and small businesses.
Get to know our Marketing Coordinator, Dan Casarella, in this Q&A. Here, he reflects on his professional background and career journey.
Meet our latest freelancer-turned-staff writer, Lauren Wingo. In this Q&A, Lauren shares more about her journey to a career in writing.
If you’re new to digital marketing, the language can be overwhelming. To help, we’ve defined 15 of our most commonly-used marketing terms.
Not sure if content marketing is really worth it? Here are 10 great reasons to devote time and energy to content production.
When you publish more content on your blog or website, you can increase traffic, brand awareness, sales, and credibility.
Lightning Media Partners creates content for a diverse group of clients. Here are five important content marketing lessons we've learned along the way.
Not sure how to approach your social media marketing strategy? Here's the process we follow for ourselves and our clients.
Want to boost your Instagram engagement? We asked social media experts to share their best tips for building connections with your audience.
Crisis marketing can be tricky, especially through ongoing situations. Here are 3 steps small businesses can take to successfully navigate challenging times.
In times of crisis, the pressure to contribute your brand's voice can be overwhelming. Here are some tips for managing social media successfully.
Want to make the most of your social media marketing efforts? Follow these 10 best practices for Instagram business users.
How can you tell which social media channels are best for your particular brand? Here's a quick guide to choosing your ideal social media platforms.
