Lightning Media Partners Blog
A social media expert can engage your current customers and attract new ones. Here are seven essential traits to look for in your social media manager.
Crisis marketing can be tricky, especially through ongoing situations. Here are 3 steps small businesses can take to successfully navigate challenging times.
In times of crisis, the pressure to contribute your brand’s voice can be overwhelming. Here are some tips for managing social media successfully.
Whether you’re pursuing a second job in a new field or looking to change directions entirely, remember: your career can be more than one thing.
“I’m a fraud.” “What if my accomplishments were just due to ‘good luck?’” “I don’t deserve the recognition I’ve been given for my accomplishments.” Welcome to the inner dialogue of one experiencing impostor syndrome – also known as impostor phenomenon, fraud syndrome or
Many of us are working from home because of the COVID-19 pandemic, which means many people are learning how to work from home full time for the first time. While the lack of morning preparation, a commute, and face time with co-workers who
In the midst of the global COVID-19 pandemic, we’re all facing uncertainty. However, now more than ever, it’s crucial that we don’t give up.
Self doubt often comes with the territory of running a business. Here are five ways to combat that doubt and build your confidence.
Building a social media following doesn’t happen overnight. It takes consistent effort and time to see growth and engagement on your accounts.
Digital marketing has its own language, which can be confusing if you don’t have a background in the field. We define 10 buzzwords in layperson’s terms.
The average blog post length is growing every year. However, your ideal word count depends on your business goals.
Even if you’re not a designer by trade, you can still create eye-catching graphics using these 6 beginner-friendly graphic design tools.
How can you tell which social media channels are best for your particular brand? Here’s a quick guide to choosing your ideal social media platforms.
You may have heard of PPC management, but what does a pay-per-click ad campaign truly entail? Here’s what you need to know before your first campaign.
Not sure if content marketing is really worth it? Here are five great reasons to devote time and energy to content production.
Canva is an accessible tool for creating engaging and professional-looking graphics. Here are 6 Canva tips to take your DIY marketing visuals to the next level.
Not sure how to approach your social media marketing strategy? Here’s the process we follow for ourselves and our clients.
If you don’t have the time to devote to your business’s social media presence, here are a few good reasons to outsource your social media management.