About Lightning Media Partners

We help businesses create, expand, and improve their content marketing strategy. Our combined backgrounds in journalism, media relations, digital publishing, blogging, SEO and marketing allow us to help you with your content goals.

Meet the Founders

In 2018, two journalists decided the traditional editorial model needed to change.

We witnessed digital publishers struggle to scale their content efforts with overworked staff writers and unreliable freelance pools. We launched Lightning Media Partners, one of the top Digital Marketing Agencies in NJ, to take the burden of managing an editorial team away from businesses like yours so you can focus on growth.

Nicole Fallon-Peek

Co-CEO & Editorial Director

Throughout her career, Nicole Fallon-Peek has worked in every part of the editorial process, including content strategy, editorial research, interviewing, reporting, copywriting, editing, production, and content marketing. Founding Lightning Media Partners allowed her to combine her lifelong love of writing, her extensive experience in digital publishing, and her desire to run a business. Nicole is a former competitive dancer who loves good food, cute puppies, and decorating cakes.

Sean Peek

Co-CEO & Marketing Director

Sean Peek began his digital marketing career as a writer and has worked as an editor, SEO specialist, and content specialist before becoming an entrepreneur. Sean is a jack of all trades who connects the dots between different disciplines, methodologies, and fields of study.

Meet Our Staff

Katti Betterton

SEO Specialist

Katti Betterton is LMP’s SEO specialist and special projects coordinator. Apart from work, she is an aspiring adult fiction author and manages goscribbler.com’s blog. When not reading or writing, her hobbies include cooking, learning new languages, crafting, and spending time with her husband and two dogs.

Sammi Caramela


Sammi Caramela is our Assistant Managing Editor whose love for words has propelled her into a career of writing. When she isn’t working, she’s writing (and furiously editing) her next novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. Check out her blog at sammisays.org.

Helen Eckhard

Marketing Associate

Helen Eckhard is a marketing associate at Lightning Media Partners. She is a self-professed logophile who is currently pursuing her master’s degree in library science. Outside of work, you can find Helen constructing crossword puzzles, knitting, or devising increasingly crafty ways to kill off characters in her murder mystery novels.

Danielle Fallon-O'Leary

Senior Writer

Danielle started her career at Lightning Media Partners in 2018 providing administrative support. Since then, her role has expanded to writer and graphic designer, supporting both internal and external blog and social media campaigns. Outside of LMP, Danielle works as at a private practice as a pediatric speech therapist. When not at work, she can usually be found on the beach, eating an ice cream and trying to meet dogs.

Miranda Fraraccio

Staff Writer

Miranda Fraraccio is a staff writer at Lightning Media Partners. She got her start working in different sectors of the music industry, before transitioning to focus on other creative projects. When she’s not writing for LMP, she’s working as an associate producer and a street photographer. In her free time, you can find her traveling around the U.S., hiking, or photographing her neighborhood in Queens, NY.

Emily Rosman

Editorial Assistant

Emily Rosman is an editorial assistant at Lightning Media Partners. She previously worked in book publishing at Penguin Random House and Hachette Book Group. She has a master’s degree in Publishing: Print and Digital Media, and another in French Studies. She’s currently pursuing a PhD in translation at Binghamton University. Emily lived in France for two years and can list her favorite pastries for you at the drop of the hat. She also loves reading, hiking, learning new languages, and exploring new places.

Lauren Wingo


Lauren Wingo is a writer and editor who describes herself as devoted, creative, and open-minded. She attributes her keen eye for detail to her analytics and business development background. When she isn’t writing, Lauren can be found experimenting with new tea flavors, exploring new hiking spots, or reading yet another historical fiction novel.

Meet Our Copywriters

Rachel Barton

Rachel is a writer, editor, and social media manager who has worked with the Smithsonian Center for Folklife & Cultural Heritage, Imperic Media, Washington Square Review, and Prevention Corps. She is a sucker for novels with sprawling families and nonfiction with genre-bending tendencies. Rachel’s worst trait is her overwhelming need to ask servers if the pork roll is tangy — even though it almost never is.

Shannon Curley

Shannon is a content writer, strategist, and editor who has worked with a wide range of clients including Hasbro Toys, Samsung, IBM, GE Health, Hill’s Pet Nutrition, Verizon, and Colgate. She is a pragmatic editor with a keen understanding of what makes a compelling narrative. A true New Englander, Shannon hails from Providence, RI and swears that she only uses “wicked” in her copy when truly necessary. 

Kristen Di Lonardo

Kristen Di Lonardo is a freelance writer who enjoys turning data into a narrative, telling stories about art, and digging into what makes a positive experience – in the arts, hospitality, and business. She holds an Arts Administration and Art History degree and is a manager in the visitor experience realm of an art museum. 

samantha friedlander lmp

Samantha Friedlander

Samantha Friedlander is a freelance writer and editor. At Franklin & Marshall College, she studied English: Creative Writing and Psychology. While in college, she studied abroad in Bath, England and dreams about going back there one day. Her professional experience in social media marketing led her to Lightning Media Partners and she’s so happy that it did. When not at work, she can be found reading, writing her YA murder mystery novel, or sipping a cup of English Breakfast tea.

jacob harrison


Jacob Harrison is a freelance writer and a commentary broadcaster. He graduated with an Associate’s Degree in Computer Science at Rowan College at Gloucester County and a Bachelor’s Degree in Communication Studies at Rowan University. In his spare time, you can find Jacob discovering new music genres and learning how to beatbox.

kayla harrison lmp

Kayla Harrison

Kayla Harrison is a freelance writer and a Writing Arts instructor at Rowan University, where she earned her Master’s degree. To Kayla, writing has always been a way to connect to and understand the world around her, and she is grateful to incorporate writing into almost everything she does. In her spare time, you can find her listening to true crime podcasts, writing poetry, and visiting local coffee shops.

Julianna Lopez

Julianna Lopez is a freelance writer, editor, and social media marketer. She loves all things New York, books, movies, and theater.

Jacqueline Medina

Jacqueline Medina is a freelance copywriter. Her professional background in science education and library services inspires her to write content that contributes to personal or professional development. She likes tea, cats, and music that sounds better at high volume.


Rose Mendez is a freelance writer. She is studying English Literature at Hunter College. She loves reading, walking around the city, and coffee!

madison miller lmp

Madison Miller

Madison Miller is a writer and student at Rowan University, majoring in Journalism and Radio/TV/Film. She is so thankful for the opportunity to be writing for Lightning Media Partners and gaining real-world writing experience, outside of the classroom. She hopes to use her passion for writing to one day work in broadcast journalism or write for television and film. In her free time she waitresses, writes for the Rowan University chapter of HerCampus, and loves anything Taylor Swift-related! 

Kaytlyn Mroz

Kaytlyn is a freelance copywriter at Lightning Media Partners. She graduated from Rowan University with a Bachelor’s degree in journalism and Master’s degree in Writing. Outside of LMP, she is a full-time editor at an association management firm where she edits nursing journals, textbooks, newsletters, and other special projects. Kaytlyn is a dog mom to a Boglen Terrier named Finn, and a Golden Retriever named Willow. In the summer, she’s on her boat in the Chesapeake Bay area; in the fall, she’s at Lincoln Financial Field… GO BIRDS!

Cory Paller

Cory Paller is a freelance writer. He studied political science at the University of Missouri with a focus in political campaign fundraising. Cory is a self-proclaimed political junkie who enjoys playing video games and reading science fiction novels. 

Ami Scherson

Ami (ah-mee) Scherson (she/her/hers) is a Queens, NY based arts administrator, musician, and facilitator. She is an experienced nonprofit professional and community organizer, where she continuously uses her skills as a writer. In her free time, Ami cares for herself by taking dance classes, going on long walks, and taking care of her plants.

Elan Varner

A self-professed multipotentialite, Elan Varner is a part-time English (Writing) major/speech therapy minor by day and a budding music artist and content creator by night. In between she enjoys reading, writing, conducting research, and getting her hands dirty in the kitchen. Some of her favorite pastimes include taking on DIY projects, watching surgeries on YouTube, and consuming lots and lots of cookie dough.

Interested In Joining Our Team?

Get in touch if you are interested in working for our flexible, fast-growing marketing agency.