About Lightning Media Partners

We help businesses create, expand, and improve their content marketing strategy. Our combined backgrounds in journalism, media relations, digital publishing, blogging, SEO and marketing allow us to help you with your content goals.

Meet the Founders

In 2018, two journalists decided the traditional editorial model needed to change.

We witnessed digital publishers struggle to scale their content efforts with overworked staff writers and unreliable freelance pools. We launched Lightning Media Partners to take the burden of managing an editorial team away from businesses like yours so you can focus on growth.

Nicole Fallon-Peek

CEO & Editorial Director

Throughout her career, Nicole Fallon-Peek has worked in every part of the editorial process, including content strategy, editorial research, interviewing, reporting, copywriting, editing, production, and content marketing. Founding Lightning Media Partners allowed her to combine her lifelong love of writing, her extensive experience in digital publishing, and her desire to run a business. Nicole is a former competitive dancer who loves good food, cute puppies, and decorating cakes.

Sean Peek

COO & Marketing Director

Sean Peek began his digital marketing career as a writer and has worked as an editor, SEO specialist, and content specialist before becoming an entrepreneur. Sean is a jack of all trades who connects the dots between different disciplines, methodologies, and fields of study.

Meet Our Team

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Katarina Betterton

SEO Specialist

Katarina (Katti) Betterton is our SEO Specialist. She worked at Walt Disney World®, loves books and dogs, and believes food is the most important part of life. Katti is also an aspiring adult fiction author who can be found reading, writing, cooking, crafting, or learning new languages in her free time.

Sammi Caramela


Sammi Caramela is our Assistant Managing Editor whose love for words has propelled her into a career of writing. When she isn’t working, she’s writing (and furiously editing) her next novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. Check out her blog at sammisays.org.

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Dan Casarella

Marketing Coordinator

Dan Casarella is a writer, podcast producer, and small business development specialist who formerly worked in late-night television. He’s produced many celebrity segments and once had a dove thrown in his face. Dan studied Media Studies and Production at Temple University. He also enjoys running, reading, and the highs and lows of Philadelphia’s sports teams.

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Helen Eckhard

Marketing Assistant

Helen Eckhard is a marketing assistant at Lightning Media Partners. She is a self-professed logophile who is currently pursuing her master’s degree in library science. Outside of work, you can find Helen constructing crossword puzzles, knitting, or devising increasingly crafty ways to kill off characters in her murder mystery novels.

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Danielle Fallon


Danielle started her career at Lightning Media Partners in 2018 providing administrative support. Since then, her role has expanded to writer and graphic designer, supporting both internal and external blog and social media campaigns. Outside of LMP, Danielle works as at a private practice as a pediatric speech therapist. When not at work, she can usually be found on the beach, eating an ice cream and trying to meet dogs.

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Miranda Fraraccio


Miranda Fraraccio is a freelance copywriter at Lightning Media Partners. She got her start working in different sectors of the music industry, before transitioning to focus on other creative projects. When she’s not writing for LMP, she’s working as an associate producer and a street photographer. In her free time, you can find her traveling around the U.S., hiking, or photographing her neighborhood in Queens, NY.

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Samantha Friedlander


Samantha Friedlander is a freelance writer and editor. At Franklin & Marshall College, she studied English: Creative Writing and Psychology. While in college, she studied abroad in Bath, England and dreams about going back there one day. Her professional experience in social media marketing led her to Lightning Media Partners and she’s so happy that it did. When not at work, she can be found reading, writing her YA murder mystery novel, or sipping a cup of English Breakfast tea.

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Kayla Harrison


Kayla Harrison is a freelance writer and a Writing Arts instructor at Rowan University, where she earned her Master’s degree. To Kayla, writing has always been a way to connect to and understand the world around her, and she is grateful to incorporate writing into almost everything she does. In her spare time, you can find her listening to true crime podcasts, writing poetry, and visiting local coffee shops.

Julianna Lopez


Julianna Lopez is a freelance writer, editor, and social media marketer. She loves all things New York, books, movies, and theater.

Jacqueline Medina


Jacqueline Medina is a freelance copywriter. Her professional background in science education and library services inspires her to write content that contributes to personal or professional development. She likes tea, cats, and music that sounds better at high volume.

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Emily Rosman is an editorial assistant at Lightning Media Partners. She previously worked in book publishing at Penguin Random House and Hachette Book Group. She has a master’s degree in Publishing: Print and Digital Media, and another in French Studies. She’s currently pursuing a PhD in translation at Binghamton University. Emily lived in France for two years and can list her favorite pastries for you at the drop of the hat. She also loves reading, hiking, learning new languages, and exploring new places.

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Lauren Wingo

Staff Writer

Lauren Wingo is a writer who describes herself as devoted, creative, and open-minded. She attributes her keen eye for detail to her analytics and business development background. When she isn’t writing, Lauren can be found experimenting with new tea flavors, exploring new hiking spots, or reading yet another historical fiction novel.

Interested In Joining Our Team?

Get in touch if you are interested in working for our flexible, fast-growing marketing agency.