About Lightning Media Partners
We help businesses create, expand, and improve their content marketing strategy. Our combined backgrounds in journalism, media relations, digital publishing, blogging, SEO and marketing allow us to help you with your content goals.
Meet the Founders
In 2018, two journalists decided the traditional editorial model needed to change.
We witnessed digital publishers struggle to scale their content efforts with overworked staff writers and unreliable freelance pools. We launched Lightning Media Partners, one of the top Digital Marketing Agencies in NJ, to take the burden of managing an editorial team away from businesses like yours so you can focus on growth.
Nicole Fallon-Peek
CEO & Editorial Director
Throughout her career, Nicole Fallon-Peek has worked in every part of the editorial process, including content strategy, editorial research, interviewing, reporting, copywriting, editing, production, and content marketing. Founding Lightning Media Partners allowed her to combine her lifelong love of writing, her extensive experience in digital publishing, and her desire to run a business. Nicole is a former competitive dancer who loves good food, cute puppies, and decorating cakes.
Sean Peek
COO & Marketing Director
Sean Peek began his digital marketing career as a writer and has worked as an editor, SEO specialist, and content specialist before becoming an entrepreneur. Sean is a jack of all trades who connects the dots between different disciplines, methodologies, and fields of study.
Meet Our Staff
Katarina Betterton
SEO Specialist
Katarina Betterton is LMP’s SEO specialist and special projects coordinator. Apart from work, she is an aspiring adult fiction author and manages goscribbler.com’s blog. When not reading or writing, her hobbies include cooking, learning new languages, crafting, and spending time with her husband and two dogs.
Sammi Caramela
ASSISTANT MANAGING EDITOR
Sammi Caramela is our Assistant Managing Editor whose love for words has propelled her into a career of writing. When she isn’t working, she’s writing (and furiously editing) her next novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. Check out her blog at sammisays.org.
Dan Casarella
ACCOUNT Coordinator
Dan Casarella is a writer, podcast producer, and small business development specialist who formerly worked in late-night television. He’s produced many celebrity segments and once had a dove thrown in his face. Dan studied Media Studies and Production at Temple University. He also enjoys running, reading, and the highs and lows of Philadelphia’s sports teams.
Helen Eckhard
Marketing Assistant
Helen Eckhard is a marketing assistant at Lightning Media Partners. She is a self-professed logophile who is currently pursuing her master’s degree in library science. Outside of work, you can find Helen constructing crossword puzzles, knitting, or devising increasingly crafty ways to kill off characters in her murder mystery novels.
Danielle Fallon
SENIOR WRITER
Danielle started her career at Lightning Media Partners in 2018 providing administrative support. Since then, her role has expanded to writer and graphic designer, supporting both internal and external blog and social media campaigns. Outside of LMP, Danielle works as at a private practice as a pediatric speech therapist. When not at work, she can usually be found on the beach, eating an ice cream and trying to meet dogs.
Miranda Fraraccio
STAFF writer
Miranda Fraraccio is a staff writer at Lightning Media Partners. She got her start working in different sectors of the music industry, before transitioning to focus on other creative projects. When she’s not writing for LMP, she’s working as an associate producer and a street photographer. In her free time, you can find her traveling around the U.S., hiking, or photographing her neighborhood in Queens, NY.
Emily Rosman
Editorial Assistant
Emily Rosman is an editorial assistant at Lightning Media Partners. She previously worked in book publishing at Penguin Random House and Hachette Book Group. She has a master’s degree in Publishing: Print and Digital Media, and another in French Studies. She’s currently pursuing a PhD in translation at Binghamton University. Emily lived in France for two years and can list her favorite pastries for you at the drop of the hat. She also loves reading, hiking, learning new languages, and exploring new places.
Lauren Wingo
Staff Writer
Lauren Wingo is a writer who describes herself as devoted, creative, and open-minded. She attributes her keen eye for detail to her analytics and business development background. When she isn’t writing, Lauren can be found experimenting with new tea flavors, exploring new hiking spots, or reading yet another historical fiction novel.
Meet Our Copywriters
Samantha Friedlander
Samantha Friedlander is a freelance writer and editor. At Franklin & Marshall College, she studied English: Creative Writing and Psychology. While in college, she studied abroad in Bath, England and dreams about going back there one day. Her professional experience in social media marketing led her to Lightning Media Partners and she’s so happy that it did. When not at work, she can be found reading, writing her YA murder mystery novel, or sipping a cup of English Breakfast tea.
Kayla Harrison
Kayla Harrison is a freelance writer and a Writing Arts instructor at Rowan University, where she earned her Master’s degree. To Kayla, writing has always been a way to connect to and understand the world around her, and she is grateful to incorporate writing into almost everything she does. In her spare time, you can find her listening to true crime podcasts, writing poetry, and visiting local coffee shops.
JACOB HARRISON
Jacob Harrison is a freelance writer and a commentary broadcaster. He graduated with an Associate’s Degree in Computer Science at Rowan College at Gloucester County and a Bachelor’s Degree in Communication Studies at Rowan University. In his spare time, you can find Jacob discovering new music genres and learning how to beatbox.
Julianna Lopez
Julianna Lopez is a freelance writer, editor, and social media marketer. She loves all things New York, books, movies, and theater.
Jacqueline Medina
Jacqueline Medina is a freelance copywriter. Her professional background in science education and library services inspires her to write content that contributes to personal or professional development. She likes tea, cats, and music that sounds better at high volume.
ROSE MENDEZ
Rose Mendez is a freelance writer. She is studying English Literature at Hunter College. She loves reading, walking around the city, and coffee!
Madison Miller
Madison Miller is a writer and student at Rowan University, majoring in Journalism and Radio/TV/Film. She is so thankful for the opportunity to be writing for Lightning Media Partners and gaining real-world writing experience, outside of the classroom. She hopes to use her passion for writing to one day work in broadcast journalism or write for television and film. In her free time she waitresses, writes for the Rowan University chapter of HerCampus, and loves anything Taylor Swift-related!Â
Kaytlyn Mroz
Kaytlyn is a freelance copywriter at Lightning Media Partners. She graduated from Rowan University with a Bachelor’s degree in journalism and Master’s degree in Writing. Outside of LMP, she is a full-time editor at an association management firm where she edits nursing journals, textbooks, newsletters, and other special projects. Kaytlyn is a dog mom to a Boglen Terrier named Finn, and a Golden Retriever named Willow. In the summer, she’s on her boat in the Chesapeake Bay area; in the fall, she’s at Lincoln Financial Field… GO BIRDS!
Cory Paller
Cory Paller is a freelance writer. He studied political science at the University of Missouri with a focus in political campaign fundraising. Cory is a self-proclaimed political junkie who enjoys playing video games and reading science fiction novels.Â
Dominique-Noelle Rafael
Dominique is a self-taught UX/UI designer based in Princeton, NJ. She recently graduated from the University of Maryland with a bachelor’s degree in Information Science. She is excited to be working with Lightning Media Partners!
Ami Scherson
Ami (ah-mee) Scherson (she/her/hers) is a Queens, NY based arts administrator, musician, and facilitator. She is an experienced nonprofit professional and community organizer, where she continuously uses her skills as a writer. In her free time, Ami cares for herself by taking dance classes, going on long walks, and taking care of her plants.
Elan Varner
A self-professed multipotentialite, Elan Varner is a part-time English (Writing) major/speech therapy minor by day and a budding music artist and content creator by night. In between she enjoys reading, writing, conducting research, and getting her hands dirty in the kitchen. Some of her favorite pastimes include taking on DIY projects, watching surgeries on YouTube, and consuming lots and lots of cookie dough.
Interested In Joining Our Team?
Get in touch if you are interested in working for our flexible, fast-growing marketing agency.