About Us

Our Story

In 2017, two digital media professionals met on a business trip and everything changed.

We fell in love — not just with each other, but with the idea of starting a business together.

A year later, we founded Lightning Media Partners. We want to help businesses create, expand, and improve their content marketing strategy. Our combined backgrounds in journalism, media relations, digital publishing, blogging, SEO, and marketing allow us to help you with any content goals you may have.

Meet the Founders


Nicole Fallon-Peek

CEO & Editorial Director

Nicole put her Media, Culture & Communications degree to good use over the years, working as a freelance writer, a PR assistant, an editorial researcher, a reporter, an editorial strategist, a social media manager, a copy editor, and a producer. Nicole’s ultimate goal has always been entrepreneurship, though, so launching Lightning Media Partners was the natural next step in her career. Running a content marketing agency has allowed Nicole to combine her business journalism background with her varied professional experiences in the communications field.


Sean Peek

COO & Marketing Director

Sean has never been able to answer the question, “What do you want to be when you grow up?” For as long as he can remember, Sean has wanted to learn everything about anything to fuel a lifelong dream of starting his own business. Sean always been the type of person who learns by doing, which has led him from one adventure to the next, connecting the dots between different professions and fields of study. As a digital marketer, Sean has worked as a writer, editor, SEO specialist and social media manager.

Meet Our Team



SEO Writer

Katarina (Katti) Betterton is an SEO writer for Lightning Media Partners and a digital marketing coordinator for a senior living community in Lancaster, PA. Katarina loves to read and write and is a regular columnist for the Scribbler blog and Luna Station Quarterly. She’s written for Sparknotes and is a member of the Online Science Fiction and Fantasy Workshop. Apart from reading and writing, her hobbies include cooking, crafting, and teaching herself new languages.


Sammi Caramela

Content Manager

Sammi Caramela is our content manager whose love for words has propelled her into a career in content marketing. When she isn’t working for her various clients, she’s writing (and furiously editing) novels, reading a book with a third cup of coffee, or attending concerts. Check out her blog at sammisays.org. sammisays.org.


Dan Casarella

Staff Writer

Dan Casarella is a writer, podcast producer, and small business development specialist who formerly worked in late-night television. He’s produced many celebrity segments and once had a dove thrown in his face. Dan studied Media Studies and Production at Temple University also enjoys running, reading, and the highs and lows of Philadelphia’s sports teams.

danielle fallon social media specialist lmp

Danielle Fallon

Social Media Specialist

Danielle started her work at LMP as a freelance administrative assistant. She quickly fell in love with the company and became the team’s marketing associate. She currently works as a social media specialist, where she loves using her creativity and passion for communication. When Danielle isn’t working for LMP, she can be found babysitting or giving speech therapy to preschoolers.


Kayla Harrison


Kayla Harrison is a freelance writer and a Writing Arts instructor at Rowan University, where she’s also pursuing her Master’s degree. When she’s not working, you can find her reading a good book, watching Netflix, or taking in the aesthetic of local coffee shops.



Julianna Lopez


Julianna Lopez is a freelance writer, editor, and social media marketer. She loves all things New York, books, movies, and theater.






Jacqueline Medina is a freelance copywriter. Her professional background in science education and library services inspires her to write content that contributes to personal or professional development. She likes tea, cats, and music that sounds better at high volume.


lauren wingo staff writer


Staff Writer

Lauren Wingo is a writer who describes herself as devoted, creative, and open-minded. She attributes her keen eye for detail to her analytics and business development background. When she isn’t writing, Lauren can be found experimenting with new tea flavors, doing yoga, or reading yet another historical fiction novel. 



Digital Marketing Professional

Interested in joining our team? We’re constantly looking for passionate, hard-working creative professionals — from writers to communication specialists and everywhere in between — to join our tribe.

Contact us if you are interested in working for our flexible, fast-growing marketing agency.