We help businesses create, expand, and improve their content marketing strategy. Our combined backgrounds in journalism, media relations, digital publishing, blogging, SEO and marketing allow us to help you with your content goals.
In 2018, two journalists decided the traditional editorial model needed to change.
We witnessed digital publishers struggle to scale their content efforts with overworked staff writers and unreliable freelance pools. We launched Lightning Media Partners, one of the top Digital Marketing Agencies in NJ, to take the burden of managing an editorial team away from businesses like yours so you can focus on growth.
Co-CEO & Editorial Director
Throughout her career, Nicole Fallon-Peek has worked in every part of the editorial process, including content strategy, editorial research, interviewing, reporting, copywriting, editing, production, and content marketing. Founding Lightning Media Partners allowed her to combine her lifelong love of writing, her extensive experience in digital publishing, and her desire to run a business. Nicole is a former competitive dancer who loves good food, cute puppies, and decorating cakes.
Co-CEO & Marketing Director
Sean Peek began his digital marketing career as a writer and has worked as an editor, SEO specialist, and content specialist before becoming an entrepreneur. Sean is a jack of all trades who connects the dots between different disciplines, methodologies, and fields of study.
Katti Betterton is LMP’s SEO specialist and special projects coordinator. Apart from work, she is an aspiring adult fiction author and manages goscribbler.com’s blog. When not reading or writing, her hobbies include cooking, learning new languages, crafting, and spending time with her husband and two dogs.
ASSISTANT MANAGING EDITOR
Sammi Caramela is our Assistant Managing Editor whose love for words has propelled her into a career of writing. When she isn’t working, she’s writing (and furiously editing) her next novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. Check out her blog at sammisays.org.
Danielle is a Content Manager at Lightning Media Partners. In addition to managing the workflow for multiple ongoing client projects, she also creates client-facing and internal content. Danielle has a background in pediatric speech-language pathology and is passionate about healthcare and special education. Outside of work, you can usually find her taking the latest group fitness class, making a Wawa run, or asking strangers if she can pet their dogs.
Miranda Fraraccio is a staff writer at Lightning Media Partners. She got her start working in different sectors of the music industry, before transitioning to focus on other creative projects — including writing, audio production, and creating visual content. In her free time, you can find her traveling, practicing film photography, or adding to her never-ending collection of houseplants.
Lauren is an Editor for Lightning Media Partners. She graduated from Rowan University with a Bachelor’s in journalism. She was previously a full-time editor at an association management firm, editing peer-reviewed nursing journals, textbooks, and newsletters. Outside of her career, Lauren is a dog mom to a Siberian Husky named Zero and lives a lifestyle devoted to Halloween.
Kaytlyn is a Managing Editor at Lightning Media Partners. She graduated from Rowan University with a Bachelor’s degree in journalism and Master’s degree in Writing. Outside of writing and editing, she frequently says her missed calling is interior design and can always be found in the middle of a home project. Kaytlyn is a dog mom to a Boglen Terrier named Finn, and a Golden Retriever named Willow. During football season, you can find her at Lincoln Financial Field… GO BIRDS!
Emily Rosman is an editorial assistant at Lightning Media Partners. She previously worked in book publishing at Penguin Random House and Hachette Book Group. She has a master’s degree in Publishing: Print and Digital Media, and another in French Studies. She’s currently pursuing a PhD in translation at Binghamton University. Emily lived in France for two years and can list her favorite pastries for you at the drop of the hat. She also loves reading, hiking, learning new languages, and exploring new places.
Madison Ballinger is a writer, editor, and marketing collaborator with experience ranging from grant writing, screenwriting, SEO, content writing, and more. She graduated from Portland State University with a Bachelor of Science degree in English, with multiple honors accreditations as a first-generation college student. You can find her in a local thrift shop or plant store, creating music, or going to one of her favorite band’s concerts when she is not behind the keyboard furiously typing away.
Rachel is a writer, editor, and social media manager who has worked with the Smithsonian Center for Folklife & Cultural Heritage, Imperic Media, Washington Square Review, and Prevention Corps. She is a sucker for novels with sprawling families and nonfiction with genre-bending tendencies. Rachel’s worst trait is her overwhelming need to ask servers if the pork roll is tangy — even though it almost never is.
Kirsten is a Utah-based freelance copywriter and is overjoyed to be part of the Lightning Media Partners team. Kirsten loves to give and receive laughter. When she isn’t writing, she enjoys activities with her child (who is the light of her life), going to the theater, adventuring in Utah’s great outdoors, being goofy on the dance floor, bringing smiles to children with charity work, and snuggling her dogs while watching movies.
Shannon is a content writer, strategist, and editor who has worked with a wide range of clients including Hasbro Toys, Samsung, IBM, GE Health, Hill’s Pet Nutrition, Verizon, and Colgate. She is a pragmatic editor with a keen understanding of what makes a compelling narrative. A true New Englander, Shannon hails from Providence, RI and swears that she only uses “wicked” in her copy when truly necessary.
Kristen Di Lonardo is a freelance writer who enjoys turning data into a narrative, telling stories about art, and digging into what makes a positive experience – in the arts, hospitality, and business. She holds an Arts Administration and Art History degree and is a manager in the visitor experience realm of an art museum.
Jacob Harrison is a freelance writer and a commentary broadcaster. He graduated with an Associate’s Degree in Computer Science at Rowan College at Gloucester County and a Bachelor’s Degree in Communication Studies at Rowan University. In his spare time, you can find Jacob discovering new music genres and learning how to beatbox.
Kayla Harrison is a freelance writer and a Writing Arts instructor at Rowan University, where she earned her Master’s degree. To Kayla, writing has always been a way to connect to and understand the world around her, and she is grateful to incorporate writing into almost everything she does. In her spare time, you can find her listening to true crime podcasts, writing poetry, and visiting local coffee shops.
Stephanie Leader is a freelance writer for Lightning Media Partners. She earned her bachelor’s and master’s degrees from Shippensburg University where she majored in Communication/Journalism. She has experience writing and editing for magazines, event planning, and fundraising. She enjoys reading, and spending time with her corgi mix, Ein!
Julianna Lopez is a freelance writer, editor, and social media marketer. She loves all things New York, books, movies, and theater.
Amy Mayo is a writer, visual artist, and political scientist, living in the NC Research Triangle. She graduated from the University of North Carolina Asheville with a Bachelor of Arts in Political Science and has worked in a variety of fields outside of copywriting including policy advocacy, the healthcare industry and pharmaceuticals, and education. She hopes one day to live up to the stringent expectations of her cat, Morty.
Rose Mendez is a freelance writer. She is studying English Literature at Hunter College. She loves reading, walking around the city, and coffee!
Elizabeth Moffat is a Utah-based freelance writer and digital marketing advisor with a background in social media and content writing. When she isn’t working she can be found enjoying time with her husband and baby, or attending ballet class. Some of her favorite things are dance, coffee, Jesus, and traveling the world.
Cory Paller is a freelance writer. He studied political science at the University of Missouri with a focus in political campaign fundraising. Cory is a self-proclaimed political junkie who enjoys playing video games and reading science fiction novels.
Michelle Paul is a Utah-based freelance writer and photographer with a professional background in content management and registered nursing. When not working on a variety of projects ranging from photo editing to copywriting, they enjoy playing video games with friends, hanging out with their cat, and hanging out at charity events with fellow Star Wars cosplayers.
Mica Perez is a scheduler for a world-class live entertainment production company and a freelance writer. She graduated with an Associates Degree in Human Services. Mica enjoys traveling internationally, reading, writing, music, football (EAGLES!), and spending time with her husband and children.
Ami (ah-mee) Scherson (she/her/hers) is a Queens, NY based arts administrator, musician, and facilitator. She is an experienced nonprofit professional and community organizer, where she continuously uses her skills as a writer. In her free time, Ami cares for herself by taking dance classes, going on long walks, and taking care of her plants.
A self-professed multipotentialite, Elan Varner is a part-time English (Writing) major/speech therapy minor by day and a budding music artist and content creator by night. In between she enjoys reading, writing, conducting research, and getting her hands dirty in the kitchen. Some of her favorite pastimes include taking on DIY projects, watching surgeries on YouTube, and consuming lots and lots of cookie dough.
Get in touch if you are interested in working for our flexible, fast-growing marketing agency.