Social media has the potential to be a valuable marketing and customer service tactic for businesses across all industries. But if you don’t prioritize it — or if you only have a few minutes a day to spend on it — you won’t see the results you want.
Busy entrepreneurs can only do so much. To ensure you’re making the best of your social media strategy, you might consider hiring someone to help you out. Here are five good reasons to outsource your social media management.
1. Consistency in brand voice and scheduling
When you’re being pulled in every which way, it’s difficult to be consistent in business — especially online. However, your social media accounts are crucial to reaching consumers and providing quality content on a regular basis. Neglecting your profiles because you’re too busy can damage your company’s reputation.
You might think to ask your employees to help out, but if they don’t have experience with social media for business (or if you have multiple individuals managing different accounts), you’ll end up with inconsistencies in your brand voice, creating mixed messages for your followers.
A good social media presence requires time and commitment; but as a business owner, you only have so many spoons. If you don’t have the time or energy to be consistent in posting and engaging with your followers, it may be wise to outsource your social media to an experienced agency.
2. Better audience engagement
Social media allows your business to foster a more personal relationship with your customers. While you likely don’t have the time to scroll through your feed and answer questions and comments on all of your pages, hiring someone to do so could increase audience engagement and drive more traffic to your sites, thus increasing your revenue and improving customer service.
Additionally, an engaged audience is a loyal one. Build your following by investing in them, providing the valuable content they crave.
3. A new creative perspective and marketing expertise
Many business owners underestimate the importance of social media. They might scoff at the idea of “wasting time” on Facebook and Instagram when they could be focusing on their products and services. This attitude can be detrimental to your business.
You might believe you’re “good enough” at social networking, but that won’t drive results; it won’t help you attract new followers or connect with existing ones.
Social media managers are experts in their craft. They have creativity and insights, and their input can help you showcase your brand in a whole new light.
4. Save time
As an entrepreneur, you simply might not have the proper time to invest in social media management; and the short period you do spend upping your social game is likely insufficient against competitors who outsource.
Hiring a person or agency with the right expertise will allow you to forget about your Twitter posts or Facebook likes and focus on your own skills and passions in relation to your brand, while still reaping the benefits of a quality social media strategy.
5. Earn new customers
You might think you can’t afford to outsource your social media management, but this investment can actually pay for itself in the long run. Not only will you gain back valuable time to dedicate to current and new clients, but you’ll also be able to drive traffic and sales with a solid social media strategy. It’s a win-win.
It’s normal to be hesitant when considering outsourcing this major business operation, but doing so can benefit your brand in ways you’ve never considered. You’ll not only increase your customer base and loyalty, but you’ll also form valuable connections that could lead to future referrals and organic sales leads.
Lightning Media Partners offers full-service social media management for small businesses and independent creative entrepreneurs. Check out our social media management packages or contact us for more details.