In today’s world, every business needs a strong presence to be relevant in their field and engage their customer base. If you’re not investing enough in social media, it will show — and it will cost you.
To give this marketing tactic the attention it deserves, consider hiring an expert who can engage your current customers and attract new ones. Here are seven essential traits to look for in your social media manager.
Your social media manager will have to plan and schedule posts on various platforms, and coordinate social events like giveaways, live Twitter Q&As, Instagram Story takeovers, and more. If they aren’t organized and don’t have a good sense of prioritization, they might miss opportunities and potential leads.
Behind every good social media manager is a results-driven strategy. You want to ensure the person or agency you hire can demonstrate ROI and use data and feedback to drive new posts. If they’re simply posting just for the sake of it, they won’t offer much to your brand.
Consumers like relatable content. Your social media manager should have a vibrant personality and the desire to connect with others. Ideally, they’ll have a sense of humor and an understanding of trends, and they’ll combine those qualities to reach your target audience.
This likely goes without saying, but it’s important to ensure your social media manager not only understand technology but is passionate about and skilled in it. They’ll understand the ins and outs of every site and platform you want to use, and leverage that knowledge to help build your brand.
Many consumers turn to companies’ social sites to voice complaints, ask questions, or offer praise. Regardless of their reason for reaching out, your customers deserve a composed and empathetic response from your social media manager.
Many businesses are critiqued on their response rate to customer inquiries or concerns. Since they might be getting questions at random hours, your social media manager should be dedicated and flexible. Additionally, managing a social media account is not a typical 9-to-5 gig. There are many “off-hour” tasks that come with this role, and your director must be willing to adjust accordingly.
You don’t want to hire just anyone for this gig. Even if you find a person who’s “all of the above,” if they’re lacking creativity, they won’t attract an audience. Today, aesthetics are everything, and without interesting, engaging social media content, you might not be perceived as credible. Remember, your social presence can be a major selling point for consumers and can make or break your reputation.