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Hiring a Social Media Manager? 7 Important Traits to Look For

A social media expert can engage your current customers and attract new ones. Here are seven essential traits to look for in your social media manager.

In today’s world, every business needs a strong presence to be relevant in their field and engage their customer base. If you’re not investing enough in social media, it will show — and it will cost you.

To give this marketing tactic the attention it deserves, consider hiring an expert who can engage your current customers and attract new ones. Here are seven essential traits to look for in your social media manager.

managing social media | phone screen with social media app icons

1. Organized

Your social media manager will have to plan and schedule posts on various platforms, and coordinate social events like giveaways, live Twitter Q&As, Instagram Story takeovers, and more. If they aren’t organized and don’t have a good sense of prioritization, they might miss opportunities and potential leads.

2. Strategic

Behind every good social media manager is a results-driven strategy. You want to ensure the person or agency you hire can demonstrate ROI and use data and feedback to drive new posts. If they’re simply posting just for the sake of it, they won’t offer much to your brand.

3. Relatable

Consumers like relatable content. Your social media manager should have a vibrant personality and the desire to connect with others. Ideally, they’ll have a sense of humor and an understanding of trends, and they’ll combine those qualities to reach your target audience.

4. Tech-savvy

This likely goes without saying, but it’s important to ensure your social media manager not only understand technology but is passionate about and skilled in it. They’ll understand the ins and outs of every site and platform you want to use, and leverage that knowledge to help build your brand.

5. Patient

Many consumers turn to companies’ social sites to voice complaints, ask questions, or offer praise. Regardless of their reason for reaching out, your customers deserve a composed and empathetic response from your social media manager.

6. Dedicated

Many businesses are critiqued on their response rate to customer inquiries or concerns. Since they might be getting questions at random hours, your social media manager should be dedicated and flexible. Additionally, managing a social media account is not a typical 9-to-5 gig. There are many “off-hour” tasks that come with this role, and your director must be willing to adjust accordingly.

7. Creative

You don’t want to hire just anyone for this gig. Even if you find a person who’s “all of the above,” if they’re lacking creativity, they won’t attract an audience. Today, aesthetics are everything, and without interesting, engaging social media content, you might not be perceived as credible. Remember, your social presence can be a major selling point for consumers and can make or break your reputation.

If you’re looking for help with managing your social accounts, contact us or check out our social media marketing packages.

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Sammi Caramela

Sammi Caramela

Sammi Caramela is our Content Manager whose love for words has propelled her into a career of freelance writing. When she isn’t working for her various clients, she’s writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. Check out her blog at sammisays.org.