Social media marketing is a top marketing tactic today, with many businesses utilizing their social accounts to engage consumers on a more personal level.
One of the most popular platforms businesses use is Instagram. At the end of 2017, Instagram put the number of business profiles on its platform at 25 million, and that number has surely skyrocketed since then.
Instagram has many features you can implement, from Stories to live-streamed IGTV videos, to help you connect with prospective clients and customers. We took to — you guessed it, social media! — and asked our followers to share their No. 1 tip for engaging with your audience on Instagram.
Try these eight suggestions from experts to help improve your Instagram engagement.
1. Vertical images
“Lately, I have been posting as many vertical images as possible. To take full advantage of Instagram’s layout, vertical images take up the most real estate. This way, the entire image/post is taking up most of the viewer’s phone; and as a result, they will be more engaged.” — Andrew Forino, Architectural Photographer
2. Personalized comments/conversations
3. Emotional posts
“Evoke an emotion. Not every post needs to be about your product or service.” — Maxwell Bachemeier, Business Analyst
4. Responding to customer comments
“The best communication tip is that business should directly get involved in the comment section with customers. This way, the customer knows that their opinions matter and are acknowledged by the business.” — Syed Irfan Ajmal, MD and founder of SIA Enterprises
5. Frequent, consistent posting
“Trying to consistently post every day is another way to keep your followers up-to-date and engaged. I find that if I don’t post for a while, I get less likes.” — Forino
6. Sparking discussions
“Engagement is a two-way street. It isn’t about talking at people; it is about a discussion and recognizing where there is potential for a mutually beneficial relationship. You can’t expect consumers to engage with your art or your product if you aren’t providing them with something of value.” — Mark Macaluso, poet and musician
7. Curated, relevant hashtags
“Hashtags are another super important thing when trying to get new engagement and followers. But something I read up on is that the hashtags should be relevant to the post itself. If they aren’t, then the hashtag is ultimately pointless.” — Forino
8. A distinct voice
Interested in improving your Instagram engagement, but don’t know where to start? Contact us or check out our social media marketing packages.