Public Relations Services

Public Relations Campaign Packages​

All campaign packages include three (3) 30-minute strategy calls (one at the beginning, middle and end of the campaign), end-of-week summaries, and a full end-of-campaign report.

60-Day Campaign

$2,000

Lightning Media Partners

One (1) 400-word press release.

Three (3) potential story angles with formal pitches.

Initial list of 20 qualified media outlets for outreach, with one (1) round of pitching and follow-up.

Polished, press-ready quotes for any coverage opportunities that stem from media outreach (with your input/approval).

Two (2) ghostwritten articles (up to 1,000 words each) on the topics of your choice to pitch to media outlets and/or publish directly through your website/blog.

75-Day Campaign

$2,500

Lightning Media Partners

One (1) 400-word press release.

Four (4) potential story angles with formal pitches.

Initial list of 35 qualified media outlets for outreach, with two (2) rounds of pitching and follow-up.

Polished, press-ready quotes for any coverage opportunities that stem from media outreach (with your input/approval).

Three (3) ghostwritten articles (up to 1,000 words each) on the topics of your choice to pitch to media outlets and/or publish directly through your website/blog.

90-Day Campaign

$3,000 

Lightning Media Partners

One (1) 400-word press release.

Five (3) potential story angles with formal pitches.

Initial list of 50 qualified media outlets for outreach, with three (3) rounds of pitching and follow-up.

Polished, press-ready quotes for any coverage opportunities that stem from media outreach (with your input/approval).

Four (4) ghostwritten articles (up to 1,000 words each) on the topics of your choice to pitch to media outlets and/or publish directly through your website/blog.

A La Carte Public Relations Services

Don’t need a fully managed campaign, or simply want press materials to do your own PR outreach?  Choose from any of the following standalone PR services:

Press Releases

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$75 per release

Introduces your brand to the world or publicizes a milestone/announcement. Up to 400 words. Does not include distribution or monitoring.




Ghostwritten Content



$200 per article

A targeted article designed to highlight your expertise and establish you as a thought leader in your industry. Up to 1,000 words. Includes one 30-minute interview + meta data.

 

Blog Posts

$100 per post

Researched blog posts on topics of your choice to be published on your website. Up to 600 words. Includes image + meta data. Does not include production or publishing. See our Content Marketing Packages for more extensive blog management services.

Social Media Posts

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$50 per 15 posts
 

Visual and text-based social posts promoting your brand, optimized for the social platforms of your choice. Does not include production or scheduling. See our Social Media Packages for more extensive social media management services.

Promotional Emails

$50 per email
 

A promotional email to send to your subscribers about the topic of your choice. Up to 300 words. Includes a fully designed and formatted template in your email marketing platform. Does not include distribution or monitoring.

Whitepapers

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$450 / whitepaper
 

Researched whitepapers on the topics of your choice. Up to 2,500 words. Includes formal outline for your approval and up to two rounds of revisions. 




Directory Submissions 

Price Varies

Increases the number of inbound links to your website by submitting it to online directories. 


 

Social Bookmarking

Price Varies

Helps improve your brand awareness by sharing your website content to social bookmarking sites.



Backlink Outreach

Price Varies

Target and contact high-authority websites in your industry to increase the number of backlinks (“inbound links”) to your website.