Creating your own visual marketing assets can seem overwhelming, especially if you’re not a graphic designer by trade. You want to make sure your graphics are visually pleasing, while also accurately conveying information about your business.
Fortunately, there are several web-based tools available that are accessible to designers of all experience levels. Below are six of our favorite beginner graphic design tools for non-designers.
Featuring a drag-and-drop interface and one-click professional editing tools, Canva is a great way for non-designers to create compelling visuals. This free tool features a continuously updated roster of free images, fonts, and templates to help bring your ideas to life. The premium plan, starting at $12.95 a month, includes additional features and assets.
Pro Canva Tip: Use the text box shortcut by pressing ‘t’ to save time and frustration.
Related article: 6 Canva Tips to Improve Your DIY Marketing Visuals
Crello lives up to its slogan of “graphic design made easy”. It comes with several templates optimized for various platforms, but also gives you the option to start from scratch or edit any elements you choose. Crello also boasts a plethora of free images and fonts, themed collections, and even tools for motion design. Further images and features are available for an additional cost.
PicMonkey serves as an all-in-one photo editor, graphic design tool, and collage maker. The free version allows you to edit existing photos as well as create original images – a task made easier with the help of tutorials, templates for new designs, and themed backgrounds. PicMonkey also includes vector graphics, which use math equations and geometric elements to create crisp, high-resolution images.
Pixlr has been compared to Photoshop in terms of its functionality – and it’s both free and beginner-friendly. The program allows for easy image adjustments and photo edits, as well as the ability to create graphics of any size. You can also upload your brand fonts to Pixlr if they aren’t already available. While the main Pixlr tool is web-based, you can also download the mobile and desktop apps to design on the go.
Designer Tip: Try out some preset filters, or adjust your tint manually, to change the feel of your photo.
Snappa’s main focus is making each step of the design process as quick and easy as possible. The browser tool allows you to choose the exact image dimensions for various platforms, including emails and social media. It features templates, stock images and one-click design tools to create your digital assets easily. Snappa also allows you to schedule and share your visuals instantly.
Stencil is specifically marketed toward non-designers who are looking to boost their social media engagement through DIY visuals. In addition to photo editing capabilities and various design assets (including a quote collection, icons and images), Stencil also features a resize option to optimize your images for different social media platforms. The free version comes with a limited number of images; the Pro version grants access to all features for $9 a month.
Great visuals can help you stand out from the crowd and launch your business to new heights. With the help of these tools and a dash of creativity, you’ll have everything you need to turn your design vision into a reality – the only limit is your imagination.
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