8 Tools to Help With Your Keyword Research

As a business owner, you likely know how important it is to get prospective customers to visit your website. Part of attracting your target audience to your site is through search engine optimization (SEO). Using the right keywords can help you stay relevant to consumers’ search queries, thereby increasing their chances of landing on your website or blog. 

However, SEO shouldn’t be a trial-and-error guessing game. To drive real results, you should understand which terms are the most effective in attracting your audience. This is where keyword research — and the appropriate keyword research tools — comes into play.

Why keyword research matters

Researching keywords is crucial for anyone with a website. Not only does it help you better understand market demand, it also helps your content stand out among others.

To attract people to your site, you’ll have to first understand which terms users are frequently searching. For instance, two words might have the same meaning, but one of the meanings can be more popularly-searched than the other, driving results only pertaining to that more popular definition. In other words, using keyword research tools will allow you to choose the right phrases to help your content rank in search engine result pages (SERPs).

By identifying and utilizing popular keywords, you drive more organic traffic to your website. The more people find your website with your carefully selected keywords, the more your traffic (and your business) will grow. 

How to do keyword research for your website

New to keyword research? Here are some steps to get you started:

1. List relevant topics and identify potential keywords.

Brainstorm some topics that pertain to your business so you can narrow them down into possible keywords and keyword phrases. Consider searchable terms and phrases that might rank you high on results pages.

2. Research related terms.

Head over to Google and plug in the keywords and phrases you listed above, and identify any other common terms you see. Also, consider the “searches related to” section at the bottom of the page for further insight.

3. Mix up keyword types.

You don’t want to only include short keywords with just a few words; instead, you’ll want to vary the lengths so you’re experimenting with both head terms (broader terms of three words or less) and long-tail terms (specific phrases of more than three words).

4. Check up on competitors.

If your competitors’ content is outranking yours for the same keywords, it might be time to reevaluate your list. Ask yourself how you might go one step further with your keyword phrases, and what additional terms you can include that your competitors haven’t included. That way, you have everything they have and more.

Keyword research tools we love

Now that you know the steps for researching possible keywords, check out these free and paid tools to help you put your knowledge into action:

1. Google Search Console (Free)

Google Search Console gives business owners the tools to measure their site’s search traffic and optimize content with in-depth search analytics. The premier feature “Performance Report” lists out the pages on your site that receive the most clicks from Google users. 

2. Ahrefs Keyword Explorer (Paid)

Ahrefs Keyword Explorer runs on the world’s largest third-party search query database.  Keywords will be compared globally, so you have complete confidence in your keywords ranking high on SERPs. The most striking feature is the site’s “Keyword Difficulty.” Keywords are given a number from 1 to 100, so the higher their number, the more difficult it is for their keyword to rank on the search results.

3. Moz Keyword Explorer (Paid)

Moz Keyword Explorer predicts the amount of search volume a keyword will receive. This keyword tool abandons the spreadsheet and vows to identify the existing keywords on your own site that could rank high in SERPs. All you have to do is enter your site’s URL, and Moz Keyword Explorer will gather tons of results in seconds. 

4. SEMRush (Paid)

SEMRush believes getting insight from your competitors is the key to growth. Instead of entering a single keyword and receiving a list of ideas, SEMRush displays your competitor’s ranked keywords, which can better equip your site to establish new trends.

5.  Soovle (Free)

Soovle allows business owners to explore high ranking keywords on multiple search engines. This is a vital tool for brainstorming new keywords. You can grab inspiration from sites like YouTube, Amazon, and Wikipedia.

6. Jaaxy (Paid)

Jaaxy is a research tool developed by marketers for marketers. With over 500 millions keywords searched daily, this research tool will drive your PPC and SEO campaigns to the next level. A standout feature on Jaaxy is their ability to “spy” on competitors. You can research why your competitors’ websites are ranking, where they are ranking and their content structure. 

7. SECockpit (Paid)

SECockpit is perfect for website owners new to the keyword game. This research tool takes a vast amount of information and condenses it into a simple overview. You can read about your search trends, organic competition and traffic estimates with a glance. 

8. KeywordTool.io (Free)

KeywordTool.io is a great alternative to Google Keyword Planner. One impressive feature is KeywordTool’s ability to generate a competitor’s list of keywords based on the site’s content.

Improving your SEO

Getting your website on SERPs can seem like a daunting task, but by following these steps and using these tools, you’ll help generate organic traffic to your site and stand out among competitors. 

If keyword research still seems like decoding hieroglyphics, Lightning Media Partners can help. No websites are alike, so we tailor our SEO services to your business’s needs, solving real problems and chasing real opportunities.

Learn more about our available SEO services, or contact us for a custom quote.

How We Approach Our Social Media Marketing Strategy

Whether you own a local shop or nation-wide company, having a social media marketing strategy is critical for running a successful business today. 

With nearly 3 billion people around the world using social media, companies are building their brands through the various platforms such as Instagram, Facebook, Twitter, etc. With the rise in social media usage, business leaders often hire in-house or third-party experts to manage their accounts and build their brands. 

At Lightning Media Partners, we create a personalized social media marketing strategy for each client that helps them increase their brand visibility and build relationships with their customers. Here’s how we approach social media content marketing for ourselves and our clients.

1. Creating unique content

Every brand deserves to have their unique voice shine on social media. Our team works closely with you to produce excellent, visually appealing content that attracts the right followers to your social media pages. We conduct extensive research to determine which demographics, content types, and hashtags are best for spreading your message. Then, we create original graphic, text, and video content in your brand aesthetic to help you stand out.

2. Fostering human connections

Now more than ever, people are craving interpersonal connection and are putting themselves out there on social media platforms. People want to share their honest opinions. Social media facilitates better connections between brand and consumer by creating communities with other like-minded people. That’s why we strive for a more holistic and human approach when cultivating social media content. We help brands build strong relationships with their audiences by creating content that resonates with them on a personal level. 

3. Sparking engaging conversations

Initiating thought-provoking and meaningful conversations creates loyal audiences on social media. People want to know that there are humans behind a brand’s social media account, so initiating two-way conversations is critical for thriving on social media. We don’t just create and schedule content; we dedicate time to comment responses, direct messages, and proactive engagement on followers’ posts.

4. Producing natural growth

Some brands attempt to cut corners by paying for fake followers to boost their numbers. You may be able to purchase thousands of followers for a small amount of money, but you can’t buy brand loyalty. That’s why organic growth through well-researched, targeted hashtags and continual audience engagement is the cornerstone of our social media marketing strategy. Our top priority is creating transparency between brands and their customers, and being honest about follower counts is a good starting point.

Need help managing your social media accounts? Consider one of our social media marketing packages. We’ll help you discover and create social media content that will best engage your target audience, and start building real, authentic connections that will spark growth for your business. Get in touch with us to discuss your needs.