Day: September 17, 2020

Whether you own a local shop or nation-wide company, having a social media marketing strategy is critical for running a successful business today. 

With nearly 3 billion people around the world using social media, companies are building their brands through the various platforms such as Instagram, Facebook, Twitter, etc. With the rise in social media usage, business leaders often hire in-house or third-party experts to manage their accounts and build their brands. 

At Lightning Media Partners, we create a personalized social media marketing strategy for each client that helps them increase their brand visibility and build relationships with their customers. Here’s how we approach social media content marketing for ourselves and our clients.

1. Creating unique content

Every brand deserves to have their unique voice shine on social media. Our team works closely with you to produce excellent, visually appealing content that attracts the right followers to your social media pages. We conduct extensive research to determine which demographics, content types, and hashtags are best for spreading your message. Then, we create original graphic, text, and video content in your brand aesthetic to help you stand out.

2. Fostering human connections

Now more than ever, people are craving interpersonal connection and are putting themselves out there on social media platforms. People want to share their honest opinions. Social media facilitates better connections between brand and consumer by creating communities with other like-minded people. That’s why we strive for a more holistic and human approach when cultivating social media content. We help brands build strong relationships with their audiences by creating content that resonates with them on a personal level.